All Episodes
Displaying 1 - 20 of 28 in total
Leveraging Channel Resources - Mark McGuire - Channel Security Secrets - Episode #26
Can direct sales experience help with channel sales? In this episode of Channel Security Secrets, Lou sits down with Mark McGuire, a Channel Director at Avant Communic...
Building Relationships Beyond Zoom - Victor Cardona - Channel Security Secrets - Episode #25
Can Face-to-Face Interactions Be the Winning Secret in Channel Sales? In this episode of Channel Security Secrets, host Lou sits down with Victor Cardona, a seasoned e...
Selling Outcomes, Not Transactions - Scott Porter - Channel Security Secrets - Episode #24
What if the biggest secret to success in channel sales isn’t knowing more technology, but understanding what the business is actually trying to accomplish? In this epi...
Building a Scalable Business - Holiday Re-Air with Eric Brooker - Channel Security Secrets - Ep. #23
What happens when the channel stops treating sales like transactions, and starts treating people like relationships that compound? As we wrap up the year, we’re bringi...
Leading With Value - Holiday Re-Air with Alexander Wold - Channel Security Secrets - Episode #22
What if the key to selling security wasn’t knowing all the answers, but challenging every assumption? For this special holiday re-air we’re revisiting one of the most ...
The Importance of First Principles - Alvaro Gonzalez - Channel Security Secrets - Episode #21
How do you cut through the noise when every security vendor sounds the same?In this episode of Channel Security Secrets, Lou sits down with Alvaro Gonzalez, Vice Presi...
What Buyers Truly Value - Quincey Collins - Security Expert - Channel Security Secrets - Episode #20
Is the real secret to building a successful cybersecurity career having the right people in your corner? From his early days in the U.S. Air Force to leading security ...
Investing in Relationship Capital - Tim Vandermel - Channel Security Secrets - Episode #19
How do you build lasting success in cybersecurity sales, when technology changes faster than trust can form? In this episode of Channel Security Secrets, host Lou Rabo...
Values-Centric Selling - Carraig Stanwyck - Channel Security Secrets - Security Expert - Ep #18
What if the key to leading in cybersecurity wasn’t found in the newest tech, but in the courage to be transparent, grounded, and relentlessly focused on the fundamenta...
Strength Through Co-Selling - Bana Qashu - Channel Security Secrets - Episode #17
What does it take to sell cybersecurity in a way that’s rooted in authenticity, empathy, and trust?In this episode of Channel Security Secrets, Lou Rabon sits down wit...
Why Vulnerability Wins Deals - Marc Jorgensen - Channel Security Secrets - Episode #16
Is integrity the next big differentiator in cybersecurity sales? In this episode of Channel Security Secrets, Lou Rabon sits down with Marc Jorgensen, CTO and Senior S...
Become the Advisor They Trust for Life - Robert DeVita - Channel Security Secrets - Episode #15
What separates a good technology advisor from one clients trust for life? In this episode of Channel Security Secrets, host Lou Rabon sits down with Robert DeVita, Fou...
Leading with Value - Alexander Wold - Channel Security Secrets - Episode #14
What if selling cybersecurity wasn’t about pitching solutions, but about questioning everything? In this episode of Channel Security Secrets, host Lou Rabon sits down ...
Harnessing Channel Insights - Anita Patel - Channel Security Secrets - Episode #13
What if the secret to thriving in cybersecurity and technology advisory wasn’t about knowing it all, but about building authentic relationships and never stopping your...
Building a Scalable Business - Eric Brooker - Channel Security Secrets - Episode #12
What if the foundation of success in the channel wasn’t just strategy or technology, but building genuine, lasting relationships? In this episode of Channel Security S...
Endurance is the Key to Success - Melanie Thomas - Channel Security Secrets - Episode #11
In this episode of Channel Security Secrets, Lou sits down with Melanie Thomas, Vice President of Cybersecurity at Bridgepointe Technologies, to explore how to succeed...
Bonus Episode: Inside Channel Security Secrets with Lou Rabon and Karen Sung
What if the key to selling cybersecurity wasn’t just about technology, but about uncovering the sales strategies that truly build trust and drive growth? In this speci...
Driving Client-Centric Cyber Solutions - Matt Kopp - Channel Security Secrets - Episode #10
How can trusted advisors move beyond transactions to become true partners in their clients’ technology journeys? In this episode of Channel Security Secrets, Lou sits ...
Curiosity as a Sales Advantage - Jacob Friedman - Channel Security Secrets - Episode #9
What if the single most important skill for success in cybersecurity sales wasn’t technical knowledge, but relentless curiosity? Get insider strategies from Jacob Frie...
The Business of Client Trust - Eric Ludwig - Channel Security Secrets - Episode #8
How do trusted advisors build credibility and deliver meaningful impact in IT and cybersecurity? In this episode of Channel Security Secrets, I sit down with Eric Ludw...