Bonus Episode: Inside Channel Security Secrets with Lou Rabon and Karen Sung
Welcome to Channel Security Secrets. I'm Lou Raban. On this show, we expose the untold secrets and critical insights from the people shaping the future of cybersecurity sales in the trusted adviser channel. If you're looking to up your game around selling security, stick around. Channel Security Secrets is brought to you by Cyber Defense Group on a mission to shift cybersecurity from reactive to resilient.
Casey Cheshire:And we're live, but, like, actually live live. And I just gotta say, International Podcasting Day to all of you out there, whether you're podcasters or podcast listeners. Congratulations. This day is all about us. It's all about making great content and having amazing conversations.
Casey Cheshire:And I'm joined today by two very special guests. I have Lou Rabban, the star of the podcast, the channel security secrets podcast, which we will talk more about today. He's also the founder of the Cyber Defense Group. Also, Karen Sung, head of marketing from the Cyber Defense Group. And we're gonna be chatting, podcasting, talking about CDG, talking about security, and diving into it.
Casey Cheshire:So welcome both of you.
Lou Rabon:Thanks, Casey. Great to be here.
Karen Sung:Thanks for
Casey Cheshire:having us. Gonna roll up these sleeves. Lou, first one's coming at you. You have this amazing podcast, hours worth of conversation at this point. Many, many episodes under your belt.
Casey Cheshire:Tell me, how do you describe this show that you have in just three words?
Lou Rabon:I think cybersecurity sales insights is the best way to put it. Three words. And Yeah. I I don't know since I only have three words. I think I'm about 12 now or something, so I don't know if you want me to go into more detail.
Casey Cheshire:No. That's great. I I mean, like, insights on the sales side. Tell me about the ecosystem, Karen, that that the CDG finds itself in and and where this podcast fits into it.
Karen Sung:Yeah. So we designed this podcast to be in a very specific ecosystem, and that ecosystem is is a channel called Avant and among that, among others. But this channel was essentially born in telecommunications, and we're bringing cybersecurity into that channel. So it is it is a really amazing vehicle for us to be able to share more with this community and share that cybersecurity is not, scary. It doesn't have to be a scary conversation.
Casey Cheshire:Lou, what was it like going from founder of a company to now podcast host and and having all these conversations.
Lou Rabon:Yeah. I'm not gonna lie. I was skeptical in the beginning. I if it were my podcast and I said, I I wanna speak about security, and it would just be a, like, a security geek podcast that maybe 10 people would probably care about or listen to. And, you know, under your tutelage and guidance and the teams and and Karen's, you know, strong push, you know, we we said, let's talk about security in the channel.
Lou Rabon:And, surprisingly, it's been it's been awesome because we've, there's conversations that, yeah, I normally wouldn't have. And and the most shocking thing for me is people are actually listening to it. So I'm, like, actually surprised that anyone, you know, wants to hear what we have to say, but I I think it's a testament to, you know, who we're having on the conversations we're having and stuff like that. So it was it it's been, you know, it was a push. It's the first time I'm doing a podcast, but it's definitely been a great experience.
Casey Cheshire:It's always a surprise, right, when people other than our moms and our spouses and friends and family listen to a pod, but it it tells you you're feeling a need in the community and that people are hungry for this kind of information. It is this just not talked about? I mean, channel security, it's it's not new, but what what's not being discussed out there?
Lou Rabon:I for for me, from my perspective, I think it's that we we are new to, the the channel that we're working within. It's not and without going too deeply into it, in technology, there's been a channel of like distributors that sell software and hardware, etcetera. This is a services distribution channel and they used to sell bandwidth and data center. They still do, especially with AI now. You know, we got to sprinkle AI into this, right?
Lou Rabon:So, right. Yeah. But this is real, you know, the data centers are being consumed by AI right now. So these these, you know, agents are going out there and they've sold them traditionally, but they haven't sold security yet. As you know, I mean, most people are not comfortable just off the cuff speaking about security, as especially cybersecurity, digital protection, data protection.
Lou Rabon:So I that's why this hasn't happened before. I I think because there's not been there's been a couple podcasts, but I think that we're the first ones doing specifically how to sell cybersecurity in the channel. And I know Karen has some great perspectives because she's the the the person that that helped us launch this internally at least.
Casey Cheshire:Yeah. Karen, tell us about that that process. And and I know I mean, your strong leadership said like, hey. Let's let's go in this direction. Let's target, you know, this as our ideal customer, our ideal audience, guest, all of that.
Casey Cheshire:What was going on?
Karen Sung:Yeah. I mean, that's definitely a a big component to this. Right? Like, deciding what direction we wanted to take when we started this podcast. You know, there was a lot of different directions.
Karen Sung:Like, Lou really wanted to talk about cybersecurity, and and then we realized that there's a gap and there's a need within the channel that we are working with. So that's why we decided on that. But, you know, designing this show, it was about the trusted adviser and what is the value that we could bring to them. And I think that starts with the first opening question that we ask everyone. You know, what's your secret to your success in this channel or or something similar to that?
Karen Sung:But designing that first question and making sure that we are are filling a need and and having, a really meaningful conversation. Like, this this podcast has really evolved into something more than I think both Lou and I thought that it would be. Right? So it's been really exciting along the way. And I've definitely listened to all the podcast episodes.
Karen Sung:So
Casey Cheshire:Well, and that brings up a great question. Like, when you when you have all these great individuals on pods and you get a chance to learn from them, I'm curious from both of you. What kind of lessons are you learning? What kind of insights are you getting? And I know you're sharing sales insights with the audience, but what kind of insights are you learning back?
Lou Rabon:For me, I think it's learning how the mechanics behind how sales works. I mean, just having, you know, being the founder and stuff, as you mentioned earlier, Casey, it's only been the last probably three, four years. Not even that I've started to understand what goes behind sales. It's if there's a kind of a practitioner salesperson divide because normally I would be someone in a company that the salespeople would be trying to have a conversation with. And, you know, you take a one dimensional view like, okay.
Lou Rabon:Salespeople, they just want my time, blah blah blah. Sell me something. There's so much more behind it, and I think the biggest insights that I'm getting from the podcast are what, you know, is important to people as they're they're going through this. And and some of the recurring themes are trust. They're called trusted advisers, but not being transactional, really understanding how to, you know, do a sale where you're you're not even necessarily selling.
Lou Rabon:You're just interested in solving pain for your customers. And, you know, being there for them, not just when it's renewal time and stuff like that. And another thing is, you know, about having integrity. I think one of the recurring themes that I've heard knowing when to say I don't know and then being, you know, someone that they understand will they can come to and and they're going to get the the real answer. They're not just gonna get the thing that's gonna make the salesperson the the most money.
Lou Rabon:So it's really kind of help helping me, excuse me, understand how salespeople, the good ones operate.
Casey Cheshire:Yeah. And it's interesting. It's those it's those soft skills. It's those interpersonal connection traits like trust, and and and those are not things you can just, you know, click to acquire. You know?
Casey Cheshire:You have to build that over time. Karen, how about how about yourself? What kind of insights are you picking up?
Karen Sung:Yeah. I mean, I would I would echo exactly what Lou has said as well. You know? Trust but I would also add in resiliency. You know, these these guys are really looking, for ways to be resilient within, this this community.
Karen Sung:This has really been, like, a a gold mine of of information actually for for for me as a marketer. Good. I'm looking at it from a perspective of I'm learning so much more about so many different trusted advisers within this community. I mean, I've actually put all the transcripts, and I continue for all the transcripts into chat GBT, and I have it in a, project folder. And I can, go to that and ask it, you know, certain questions, which, in turn enable us to have better conversations with, our trusted advisers, allow us to have better content for our trusted advisers.
Karen Sung:You know, we're going into meetings and enablement meetings, and, you know, I can go into that repository and find, you know, ways that they're thinking and their and the way that they're talking about security and bring that into conversations that we have currently today to make it better.
Casey Cheshire:Wow. It what's really cool, it's like this meta loop of not only are you helping those listening better understand these things, but you're also taking full advantage of learning from your own customers and own potential prospects to create good content and to lose points, sell without selling. Just just solve pain and then see what happens from there. So it it's great that it's not just like that surface level, oh, let's just do this, but we're gonna trick you, and we're all gonna do it differently. But no.
Casey Cheshire:We're what we're presenting is exactly how we are too.
Karen Sung:But Yeah. And it's something for me too. It's not just a vendor conversation. It's not just about products and services. Right?
Karen Sung:Like, it's about practical solutions on on selling and how to do that.
Casey Cheshire:I mean, if this doesn't make you wanna listen to a podcast, I don't know what does. Funnelize with also hearing behind the scenes of, yeah, this is we are we are listening to our own pod. We are doing what we're saying we're doing. Lou, that seemed to really resonate with you.
Lou Rabon:Yeah. Yeah. I mean, again, I I was I'm not gonna lie. I was a bit not skeptical because there you know, I I'm full disclosure, maybe this is not the right statement to make on National Podcast Day. Yeah.
Lou Rabon:Live, but I don't often listen to podcasts. I do once in a while, but it's not like my go to. Yeah. And I know, there are people that that's all they do, especially if they have a long commute and things like that. And it's a great way to get through it, and I I have started to do that more now that I am a podcaster, to to get tips and get better at it.
Lou Rabon:So, yeah, it resonates with me because I'm I'm experiencing it firsthand where I'm like, wow, there's there's real value. That's when we started this, that was the thing. We we didn't want to just make this an exercise and this is good for marketing. We wanted people to be able to extract some value from it. So, I mean, that's my goal.
Lou Rabon:Every time that I'm having these conversations, we have a, you know, a very light script. It's mostly conversational as you know, but I really want to get deeper than just the the surface level. I want to get into some more things that, you know, when people listen, I want them to to I want it to be compelling for them. So that's why I think it's resonating that this is a great forum where you wouldn't normally you know, in your normal day, if you pick up the phone and just have a conversation with someone, it might just be like, okay, meeting. Let's go next.
Lou Rabon:But when you're on a podcast with the camera rolling and the mic on, it it creates a different environment that can, you know, pull out some maybe different insights.
Casey Cheshire:Yeah. How do you how do you get that level below that deeper conversation?
Lou Rabon:Don't, you know, take the first answer as the, you know, that that's the thing. It's really easy to like, okay, Nicks. Let me just follow my script, and and I'm not gonna lie. You know, sometimes I've I've done that. You're you know, someone on your team, if I can call her out, is is that acceptable?
Lou Rabon:Avery, she's awesome. I feel, like, for her, you know, having to listen to me all the time. Edit edit my mistakes out, but she's given me some really great feedback as to how to, you know, be be more compelling to listen to and stuff like that. And sometimes she's she's I told her don't pull any punches, and she hasn't. She's like, you know, this one, you could have done this, this, this.
Lou Rabon:Maybe in the next when you do that. And, that's helping me because I'm like, wow. I didn't go deep enough there. I wasn't totally listening. Like, you have to listen too.
Lou Rabon:It's not just like, let me just get on with it. You wanna hear what they're saying and then really think about it if you can in the moment and then say, wait a second. What what do you mean by that? Let's go deeper there.
Casey Cheshire:Yeah. Great answer. Next question. Right? It's that Exactly.
Casey Cheshire:Tell me more, like, what exactly is underneath there, but that has to keep you in. Like, you have to be interested in it too. Otherwise, then you're just sort of a talking figurehead. Yeah.
Lou Rabon:No one's going to listen to that.
Casey Cheshire:Right. Right. No. But it's it's always fun to you know, whenever you go the second or third level, it almost feels like that's really where the treasure is. And it it's almost like you had to do the work to just get rid of that first surface level.
Casey Cheshire:Yeah. Okay. Cool. But then tell me let's go dig below that to find what's really below. But but you know what?
Casey Cheshire:You you've you've you've put in so much you know, you've gotten these episodes out there. You're well past pod fading. That is in the distance. You're not gonna, you know, start a pod and have it just, you know, pit her out after three episodes. So you've got some experience.
Casey Cheshire:Looking back to when you first started, what would you say was, like, one of the biggest challenges?
Lou Rabon:I've I think understanding how to to structure the show, and you guys did a great job helping with that. But me personally, because I didn't have the experience I mean, first, the intros. I'm actually honestly still not really good at the intros. Like, I just saw your intro, and I'm like Start a big group notes. Like, you know Oh,
Casey Cheshire:it was crap too. Mine was totally it's different format, but I appreciate that.
Lou Rabon:Well, no. It was much better than mine. And, so I'm even rerecording an intro that I recently did.
Casey Cheshire:Oh, yeah? For
Lou Rabon:Newbury. Yeah. Because it just didn't hit the mark. So intros are still a problem for me, not even, you know, that's an ongoing thing. I I gotta get better at that because I am reading at that point.
Casey Cheshire:Oh, And
Lou Rabon:yeah, I guess the challenge was that it was it was I didn't understand the format yet because I hadn't done enough of it. It's kind of like anything, you know, once you start in the beginning, you just just a big unknown. So, I'm getting more comfortable with the conversational aspect. I don't need my notes as much. And those so those challenges are going away.
Lou Rabon:And now now the challenges are just getting better at it.
Casey Cheshire:Yeah. Right? And and what's crazy is like each and every episode is an opportunity to do that. Mhmm. Karen, what about you?
Casey Cheshire:Any any challenges come to mind? You are just such a badass marketer, by the way. You could send
Karen Sung:We are.
Casey Cheshire:No answer because I feel like challenges run the opposite direction when you come, but I don't know you're willing to
Karen Sung:I wish. That would be nice. Yeah. I mean, Tiller's point, I think, you know, he is a great conversationalist to begin with, though he's doing a really good job, like, you know, digging under there and actually having a conversation versus asking those questions. But, like, challenges for me as a marketer, I would say, you know, it comes from a totally different angle.
Karen Sung:Right? I'm not on the podcast. I'm asking the questions. So for me, it was more of a logistics thing. Right?
Karen Sung:Like, how is this podcast gonna help us, from a marketing perspective, like, for SEO, for backlinks, for, you know, all of the different things that we we want a podcast to help us with. Those were the things that I had to think about when we were setting up the show. And then, you know, even before that, it would be, you know, who is our audience? You know, why do we wanna speak to this audience? What is the thing that they wanna learn?
Karen Sung:How are we gonna provide value to them? So I'd say those are the two, you know, areas that were the most challenging. And now, you know, it's pretty simple from, you know, a logistics point of view for me. You know, we we are just kinda like running to the podcast now and and it's and it's going, you know, and I can see, like, I've set up some dashboards so I can see the metrics of how our podcasts are performing. And I can see, you know, like, which ones are performing better.
Karen Sung:And, you know, I have given Lou my own notes as well. Like, I think, you know, we only learn from the things that maybe didn't go as well as we wanted them to go. And, you know, the fact that we're learning and evolving as we go, it's it's really exciting to see the progress as as we evolve and and move on to our next podcast.
Casey Cheshire:Yeah. No. In in in launching the podcast with both of you, I was really excited to be able to have you both on this live to celebrate your podcast because sometimes we're launching a podcast and we don't have that marketing leader closely associated with the project or even at the company. And then oftentimes those conversations of who should we be talking to, they can be very misguided or not very intentional. And so it was very cool working with you guys from the beginning to be like, okay, intentionally, let's target these people.
Casey Cheshire:Let's have great conversations. We can help these people. Let's get them on the pod. So that was that was always great. And it but I gotta say, Lou, you're getting notes from Avery and from Karen.
Lou Rabon:Oh, yeah.
Karen Sung:Yeah. Let's be clear, Casey. Your team has done an amazing job of, like, getting us to this point. Without your team and without that support and without, you know, all of your documentation and all of your, you know, step by step instructions, we wouldn't be here today. So, you know, thank you, and and kudos to everyone on your team.
Karen Sung:You you guys have built something really cool.
Casey Cheshire:I appreciate that. And I know Avery and the rest of the team do and Christina on launch and all that. It's been fun seeing this thing come to life and more bringing in the secrets. Know? Everyone wants to know the secrets, and I know we're gonna talk more about you know, repurposing content is really the thing, and I'm I'm glad you're obsessed with that, Karen, because we gotta figure out how to we have this really good conversation.
Casey Cheshire:Let's let's do whatever we need to do, slice and dice, get everyone a chance to consume it. But kind of a a shift to a fun question here. I don't know, ring review, if any behind the scenes bloopers have occurred or any moments from, you know, off the camera.
Lou Rabon:Yeah. I think well, one of the things that I've got now in my notes is do not close your browser tab. And then at the end of the show, do not close your browser tab because what we're using, that's it records in the browser. Apparently, it doesn't cache it locally, so I've had to rerecord. I'm actually doing that this week.
Lou Rabon:One of the episodes. So we did a whole hour episode completely. I the audio was preserved, but the video wasn't. And so we spoke to the guests, and they were like, yeah, that's fine. And they're very cool and a great person to speak to.
Lou Rabon:So, yeah, I don't we both don't mind redoing it, but that's probably the I don't know how fun that is. Yeah. That's more of a cautionary tale than anything else.
Casey Cheshire:Totally. How about you, Karen? Anything behind the scenes that that stood out?
Karen Sung:I don't have any bloopers. I think, you know, for me, it was it it was the whole I had to do a Zapier connection to to make sure that the podcast was going on to our website. So that was, like, a whole deal, but, you know, no bloopers exactly.
Casey Cheshire:That was a deal. Yeah. I remember that. That's kudos for sorting that out. Yeah.
Casey Cheshire:Not everyone is is leveraging to that extent, so that's really, really impressive.
Karen Sung:Hard to be streamlined around here.
Casey Cheshire:Yeah. Right? Well, might as well. Yeah. Well, yeah, on that note, if if either of you were chatting with, you know, another founder, marketing leader at a b to b company, and they're either just starting out or haven't started out on a podcast yet, any advice you would give them?
Karen Sung:I would say be prepared to give this full attention and some time in the beginning, especially. And, like, if you don't have the time for it, like, you you better carve out the time for it. And, you know, this is having a podcast like this and and finding, a meaningful an audience and a meaningful conversation can be so helpful to your brand and to your product or service or whatever you're doing. So I would say just, you know, carve out that time and and be dedicated to it, and it will pay off because it's a lot of time in the beginning. But, you know, as as you start to get a cadence, it will it will even out.
Karen Sung:I don't know if I can say the same about Lou because he's at the one recording the podcast, you know, weeklies. Yeah.
Lou Rabon:No. I mean, it's spot on. I it's Karen was a strong, you know, advocate for doing this. In the beginning, I was not skeptical, but it's time commitment. What I would say is the the advice is, yeah, it's worth it.
Lou Rabon:Definitely, you know, go for it because I think we're there there's so many requisite benefits to it such as, you you know, you're getting content. Your point where you're you can repurpose, put on the sake, put it on LinkedIn, you know, spread it around, keep it fresh. You're and then having, you know, ringmaster actually produces for us makes it a lot easier. I I've spoken to a couple guests that also have their own pods, and they're doing the the editing themselves. I'm like, I don't know how you have the time on the dairy.
Lou Rabon:You know, the fact that you're bringing a team, you're making it easy for us, Casey. It's basically show up and and all the prep work that's done to Karen's point. You gotta do the prep work before not just before the pod is launched, but also in within it. And that's what I've learned. Like, one of the reasons I my intros tend to be flat is I my schedule's packed.
Lou Rabon:So I'm going from, like, context switching craze like crazy, and then, you know, meeting meeting, and then I'm like, okay. Drop the meeting. I'm two minutes late for the pod, and I haven't even looked at the guests that I'm speaking to, you know, like their notes. And so what I've just it's funny, like, literally right before this or maybe even while I was in the waiting for green room here, I was, is slacking with Avery, and I said, hey. I'm I'm gonna put a buffer now between these guests because, and that would be advice I would give is take the time, not just in the prep.
Lou Rabon:They're like, well, one, do it. Everyone should definitely do a podcast. I I think if they've got something to say, like, if you're just gonna read from a script or something, don't it's not worth it. Like, really commit to it. And then as Karen said, put the time in for the prep before, you know, you even launch, but then make sure you have a buffer.
Lou Rabon:That's one of my big learnings at before, like, fifteen minutes before so you can kinda clear your head, do some maybe voice that you can hear. I didn't I came from a meeting here. I'm having voice like, So it's like
Casey Cheshire:Get some water.
Lou Rabon:Yeah. You know? Like, get some water. It's you know? Exactly.
Lou Rabon:And then take the time before you actually are recording to kinda get your head straight, get get your notes about the guest, things like that. That's those are the big ones. Yeah. Wise words.
Karen Sung:I would say one more. I think one more. Also, when you're picking your speaker to make sure that that person is an engaging speaker that they can have a conversation that is not just answering questions or asking questions. Right? Not everybody is good at it.
Karen Sung:You know, I'm not good at it, but making sure that you pick somebody that is comfortable with that and and being engaging in that back and forth banter.
Casey Cheshire:Yeah. That's a really good point. And I know we're still trying to find a replacement for Lou, but,
Karen Sung:you
Casey Cheshire:know, the outpost is still out there. No. No. Lou, you do a great job. And, again, it's it's it's getting you know, asking those questions and finding out more about them as a person, not just as, you know, that role they are at their company.
Lou Rabon:Yeah.
Casey Cheshire:So CDG, Cyber Defense Group, sponsoring the show, making the show happen. Who are you guys? What do you do?
Lou Rabon:Yeah. I guess I that's an appropriate place for me to start. We do cybersecurity consulting, strategic advisory, really helping companies embed security programs or improve their security programs. We're aimed at the mid market and enterprise. We do sell through this trusted advisor channel, although we have direct clients as well.
Lou Rabon:And our value proposition is that we are a fixed rate. It's if you can find a consultant that's fixed rate these days, you know, over a recurring period, we we do these programs over multiple years. And therefore, we we keep it at a fixed cost because we have these long term relationships. And we've all done, we're all practitioners. We've all been cybersecurity, you know, titled in fortune 500 companies doing this for for other, you know, bigger companies And therefore, you know, it makes us we we we've been there.
Lou Rabon:Been there. Done that. So that that's pretty much who we are. There's a lot more behind that. But I think at a high level, Karen, please, if I missed And
Karen Sung:one thing that I didn't mention is that we based off of outcomes that were outcomes based security. So there's a lot of other consulting firms out there that, you know, they they give you an hourly rate card. We based our programs on outcomes and the outcome that are meant for each business. So they're customized for each business.
Lou Rabon:Yeah. By the way, that's the trademark for outcomes based security right there. So Wow.
Casey Cheshire:Probably sooner. Three of you left. I know. She's alleged.
Lou Rabon:Yeah. So because that's yeah. When you think about security programs, I mean, security is such a a big, seemingly complex target, or topic, and it's not actually that complex, at least to us, because it really is about, you know, repeatable processes, continuous improvement, etcetera, and outcomes based on what you want to achieve. So if your business is an online company and you don't want to get, you know, something bad happening, you will embed a security program that can catch bad things and make sure that you can get over them when it happens. Not if, but when.
Lou Rabon:And that's what outcomes are. Like, the outcome is the site stays up. The you know, we we've we've treated our risks to an appropriate point. And so thanks, Karen, for reminding me about our trademark. But, yeah, outcome we've we we have kind of cornered that as part of our our services that we're providing, that they're all outcomes based.
Casey Cheshire:Wow. Powerful. Yeah. I I love that both of you have you could the passion is is visible there. And and the idea of the outcome, like, who doesn't want that?
Casey Cheshire:I don't just wanna pay a rate card to have unknown outcomes.
Lou Rabon:Exactly.
Casey Cheshire:Sounds like a no brainer, but it has to be said.
Lou Rabon:Yeah. That's what we're solving for because that's been the traditional consulting model.
Casey Cheshire:Yeah. Alright. Well, I would I would end with that, but I have one more question to throw at both of you. They're for hypothetical question because the rumor is I might have a time machine here in New Hampshire. So the next time you guys come do a customer event, Boston or whatnot, come north a little bit, get some lobsters, some beer, use a time machine.
Casey Cheshire:Definitely. But particular kind. So we're gonna go in the future. We're gonna we're gonna see your podcast 50 episodes from now, like a full year from now, just curious, what would you love to see? What would you love to think about it at that point?
Lou Rabon:What I Karen, what do you think? You want me to
Karen Sung:a big question. You know, I think I would love to just see the continued relationships that we've bridged with all of these conversations. Like, that's 50 conversations with 50 different people. And then if you count the the prep time, you know, once or twice before that, that's a 100 conversations. So I'd I'd love to see, stronger relationships that have been built because of the conversations that we're having.
Karen Sung:And that was, you know, generally the the main purpose of the show, but it evolved to something much bigger than that. So I I'd like to see just, you know, better relationships with the people that we've we've talked to and and see more more, cadence with those people.
Lou Rabon:Yeah. And for me, I I'd like to, look at the metrics and determine which, episodes really hit so we can then do the next 50 and determine who our guests are and the content based on that. Do we keep it, you know, really secrets focused or maybe it's more maybe we go more into cyber. Maybe we go more into sales. You know, whatever the case, I think, I I would like to after 50 episodes, there should be enough information.
Lou Rabon:Yeah. Yeah. Go to the next 15.
Casey Cheshire:And also what you like talking about too and and what results with you know, what the audience what they resounds with them. Yep. Maybe it's a little bit of both. Maybe it's all of the above with those Yeah. Have some deep dives, have some some some more sales corners.
Casey Cheshire:Yeah. I mean,
Karen Sung:yeah,
Casey Cheshire:sky's the limit with that.
Lou Rabon:That's great. I'd I'd love to get some you know, pick some stocks too that fifty years in the future or fifty one year in the future, I can once I've, you know, chosen them in your time machine, I can invest in them when I go back a year, and then we'll have a great conversation.
Casey Cheshire:There is there is a commission on there. There's a finder's fee on that time on that time trial. You know? Yeah. Well, this has been fantastic.
Casey Cheshire:Hey. Where can people go if they wanna learn more about Cyber Defense Group? If they wanna get the the podcast, where should they go?
Karen Sung:Yeah. They can go to, cdg.io. That's our website, Cyber Defense Group. And for the channel, podcast, it's called channel security secret, and it's on literally anything you can watch or listen to a podcast on YouTube, Spotify, Apple Music, all of their above plus more that I don't don't even know, what the names of them are. So it's called channel security secret.
Casey Cheshire:Awesome. Yeah. And I like to subscribe on, Spotify. It's great. Looks really cool, really cool artwork and everything.
Casey Cheshire:Well, guys, this has been awesome. Luke, Karen, thank you so much for coming on here. I feel like this has been like a mini masterclass in in talking about outcomes and the kind of security that you guys provide and the environment you're in, the industry that you're in, the fact that you've been using podcasts to address it. This has been fantastic. Thank you both for coming on here.
Karen Sung:Thanks, Thank you for having us.
Lou Rabon:It was a lot of fun.
Casey Cheshire:Absolutely. For those listening, if you learned something, go check this thing out. With that, everyone have a great and very happy International Podcast Day. We'll see you on the next one.
Lou Rabon:That's a wrap for this episode of Channel Security Secrets. Thanks for tuning in. For show notes, guest info, and more episodes, visit us at channelsecuritysecrets.com. Channel Security Secrets is sponsored by Cyber Defense Group. When it comes to protecting your business, don't settle for reactive.
Lou Rabon:Partner with experts who build resilience from the ground up.
